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Like many great epiphanies, Veer began under an open sky. From an experience involving our co-founder Andrew Bowman.
One afternoon, near the sideline of a sporting event, Andrew noticed a series of young families struggling to make their way up and down the uneven terrain of a nearby trail.
With strollers.
These carriages were crammed with more than anxious children and tumbling sippy cups. They were also overloaded with squeaky-tight schedules, confined minds and suppressed curiosity.
Their struggle wasn’t just about mobility. It was about true independence. Because in Andrew’s mind, a child’s wonder is exponentially connected to his or her ability to wander.
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So, Andrew channeled that insight and gathered a veteran crew of designers, craftspeople and engineers to create an unrelenting, all-terrain Cruiser with a rugged chassis that gracefully balances a thirst to explore with the need for comfort and safety. Veer was born.
Family-tested and expedition-approved, you’ll now see Veer Cruisers navigating all sorts of family outings. From simple errands to spontaneous excursions. From concrete canyons to remote places where your cell phone is merely a plastic rectangle in your pocket.
Dirtying hands. Muddying toes. Opening minds.
Giving families the opportunity to discover the most rewarding destination of all: That place within their children where curiosity lives.
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